1. Assessment – “You must know where you’re at to know where you must go.”

“The Assessment stage of the Innovation Process begins by conducting a detailed situational analysis of a company’s present state of: technology, product, service, or business model development; workflows; business relationships; processes for capturing and leveraging innovation; customers and/or end users (as perceived by the company); how the company has positioned its technology, product, service, or business model for this customer/end-user base; and what marketing and sales program is the company putting in place to reach these customers/end-users.

Business Innovation Group has developed specific programs that fit a particular company’s business needs and budgets from cost-effective “fly-over” reviews to: comprehensive technology, product, and service attribute segmentation profiles; business model comparison summaries; detailed competitive analysis reports; and client customer/end-user perception studies.”

Assessment·Idea Generation·Strategy·Plan·Test·Execution