Services

Although the What We Do page of this web-site details the proprietary integrated approach Business Innovation Group has developed to ensure our clients’ rapid business growth, we understand that you may also like to see an itemized list of the specific services that Business Innovation Group can provide directly or in combination with one of our strategic business partners.

• Client Customer Research
• Cross Industry and Market Analysis – Including technology, product, or service attribute analysis; cross industry capability; functionality mapping; and uncovering unmet need.
• Market Research
• Existing Client Customer Feedback and Reporting
• Potential Client Customer Dialogue and Interaction – Includes: identifying target customer groups and directly engaging them, and/or employ surveys, focus groups, etc.; identifying other players within client customer value networks and directly engaging them.
• Marketing Research – What potential marketing programs/campaigns would best position a business’s technology, product, service or business model and best deliver the appropriate messaging to the target customers.
• Competition research and analysis - Includes capturing the current state of play in the known and/or identified market space(s), which allows you to understand where the competition is currently investing, the factors the industry currently competes on in products, service, and delivery, and what customers receive from the existing competitive offerings in the market.
• SWOT Analysis
• Idea Generation/Facilitated Brainstorming – Related to not only technology, products, services and business models but also to innovative marketing programs, strategic business development, and pilot and beta programs and related viral promotional campaigns.
• Strategy Development
• Integrated Marketing Plans - addressing all marketing elements (product, placement, pricing, and promotion); covering applicable marketing tools and resources (Internet, Social Web with emphasis on integraed video as the new killer app.; TV; print, sales collateral, trade shows, articles, publications, PR); clearly detailing appropriate stages and time tables for implementation; and providing a detailed cost breakdown of each marketing element.
• Strategic Business Development Plans
• Comprehensive Business Plans
• Project Management and Facilitation
• Marketing Activities – Integrated web-site design and development; video production, editing, post-production, distribution, and monetization; integrated web-video solutions; storyboarding; sales collateral; marketing white papers; business publications; etc.
• Product Launch and Commercialization
• Strategic Business Development Activities – Strategic partnership and sales agreements; sales channel development, leadership, and growth; strategic industry alliances; partnership introductions; joint marketing/development programs; and licensing options.
• Sales Program Development and Implementation.
• Evaluation of marketing and sales campaigns to measure progress and ROI
• Innovation Workshops
• Formation of High Performance Teams